FOR IMMEDIATE RELEASE|
November 24, 2004
DO YOU KNOW THE TRUTH ABOUT FAMOUS AMOS COOKIES?
Long Beach, CA -
Most people know that Famous Amos Cookies was founded by
African-American entrepreneur Wally Amos in 1975. However, most people
don't know that he lost that company in 1989. In fact, according to a
recent article on BlackNews.com, Mr. Amos has nothing to do with the company that he once reaped millions of dollars from - absolutely nothing.
One might ask - 'Did the
company go bankrupt?' Not exactly - Famous Amos Cookies are still sold
in stores today. Then, one might ask - 'Did he sell the company?'
According to his personal
account in the book Chicken Soup For The African-American Soul, Wally
Amos lost Famous Amos Cookies to his investors. Through a series of
business mistakes on his behalf and the lack of a management team, he
was pretty much forced out of the company with no stake. Fortunately
though, he did have an employment agreement that paid him an annual
salary - but not for long. Eventually, the company that he founded
decided that paying their founder a salary wasn't necessary anymore.
And so, Amos was terminated completely from Famous Amos Cookies. That's
the simple version of the complicated story, but it doesn't end there.
Being the entrepreneur that
he was, he humbly accepted the situation and in 1991 started another
company called Wally Amos Presents Chip and Cookie. He had learned from
his mistakes, and this time he would re-launch his cookie empire. Of
course - things didn't exactly work out that way. His former company,
Famous Amos Cookies, took him to the U.S. District Court and tried to
prevent him from using his own name and likeness in any business.
Believe it or not, they won. They robbed Wally Amos of his very own
name, and he was forced to shut down his newly-founded cookie company.
With all this being told,
should African-Americans boycott Famous Amos Cookies? Why would a
company want to outcast and disrespect the very person who's
responsible for their existence? Would Wal-mart ever do such a thing to
Sam Walton (if he were still alive)? Would Microsoft ever do such a
thing to Bill Gates? True, business is business, and Amos was legally
forced out of his company - but why not at least support the man, the
Black man, who founded the company that supports your payroll?
Well, here's the good news.
Mr. Amos never looked back, and responded to the situation with a
positive attitude. He concluded that "mistakes are the process through
which we in turn create success," and founded yet another cookie
company called Aunt Della's Cookies named after his aunt. The new
company has been quite successful, and is being sold at hundreds of
Wal-mart supercenter locations across the country. They even offer
cookies sales by mail-order and online through the company web site at www.auntdellascookies.com
So the next time you think cookies - think about the Wally Amos story, and buy Aunt Della's.